Mister Softee at Jenkinson’s Boardwalk

Sweet New Addition to Jenkinson's Boardwalk for the 2025 Season!

Hand holding a colorful, sprinkle-topped ice cream cone in front of a retro ice cream shop with a blue roof and "Mister Softee" signage at Jenkinson's Boardwalk in Point Pleasant Beach New Jersey

Mister Softee, the iconic soft-serve ice cream brand known for its nostalgic jingle and classic treats, has officially arrived at Jenkinson’s Boardwalk in Point Pleasant Beach for the 2025 season. The stand is located at the top of the Arnold Avenue ramp, offering a variety of favorites including vanilla and chocolate soft-serve, chocolate-dipped cones, sundaes, and milkshakes. Exclusive boardwalk specials and seasonal flavors are also expected throughout the season.

Founded in 1956, Mister Softee has grown to over 625 trucks and shops across 18 states, becoming a beloved part of American summer traditions. Jenkinson’s Boardwalk, a family-friendly destination since 1928, features an amusement park, aquarium, games, arcades, mini golf, and more, making it the perfect spot to enjoy a classic double cone and create lasting memories.

The front of Mister Softee at Jenkinson's Boardwalk in Point Pleasant Beach New Jersey with digital signs and images of ice cream cones and shakes