Iconic Ice Cream Brand Brings Cool, Creamy Delights to Jenkinson’s Boardwalk in Point Pleasant Beach Starting This Spring.
Point Pleasant Beach, NJ – [February 7, 2025]
Sweet news! Mister Softee, the classic soft-serve ice cream brand with one of the most recognizable jingles, is bringing a twist of nostalgia to Jenkinson’s Boardwalk this Spring.
Located at the top of the Arnold Avenue ramp, Mister Softee will sell a lineup of timeless favorites, from vanilla and chocolate soft-serve and chocolate-dipped single and iconic double cones to delicious sundaes and indulgent milkshakes. Keep an eye out for exclusive boardwalk specials and flavors for the 2025 season.
Founded in 1956, Mister Softee is one of the largest franchisers of soft ice cream in the United States. With more than 625 trucks nationwide and shops in 18 states, it has cemented itself as a summertime staple.
“Mister Softee is the perfect addition to Jenkinson’s Boardwalk,” says Alex Taylor, Marketing and Brand Manager for Jenkinson’s Boardwalk. “We are always looking for new and exciting ways to expand our portfolio of amazing Food and Beverage options at Jenkinson’s Boardwalk, and we couldn’t be happier that our guests will be able to enhance their boardwalk experience with a classic double cone or any of the other amazing items that Mister Softee has to offer.”
Located in the heart of Point Pleasant Beach, Jenkinson’s Boardwalk was founded in 1928. Jenkinson’s Boardwalk is one of the top destinations to visit on the Jersey Shore, featuring an amusement park, two-story aquarium, beaches, boardwalk games, arcades, mini golf, multiple dining options, shopping, and entertainment all year round! A beloved spot for families and beach enthusiasts, visiting Jenkinson’s Boardwalk is the perfect way to create lasting family memories.
Mister Softee is slated to open in the Spring of 2025. Stay connected to Jenkinson’s Boardwalk for additional updates and the latest news.
Mister Softee at Jenkinson’s Boardwalk will be located at the top of the Arnold Ave. ramp.